Short lets have come a long way from spare rooms and city breaks. Today, they’re a dynamic, data-driven, and highly profitable investment strategy for landlords and property owners, and in 2025, they’re evolving faster than ever.
Here’s what’s changing, what’s growing, and how you can stay ahead of the curve with the right approach and management partner.
1. Longer stays are on the rise
While the short-let market used to focus on 2-3 night breaks, today's travellers especially in urban markets like London, are booking for weeks or even months at a time.
Why it matters:
- Business travellers, digital nomads, and relocating professionals are looking for mid-term stays (91+ days)
- Longer bookings = fewer changeovers, less wear and tear, and more predictable income
- They don’t count toward the 90-day cap on short lets via platforms like Airbnb
How Sleepover helps: We combine short and mid-term letting into a single smart strategy, keeping your calendar full while adapting to changing demand.
2. Global travel demand is back and growing
As travel rebounds, major cities like London are once again magnets for international visitors. Leisure bookings, business stays, and even family relocations are all climbing.
Why it matters:
- Pricing power increases during high-demand periods
- Multi-platform exposure becomes even more valuable
- Properties in prime locations are in high demand, but only if listings are optimised
How Sleepover helps: We list your property across platforms (Booking.com, Airbnb, Expedia, Vrbo, and more) and use smart pricing to keep your returns high especially during peak periods.
3. Guests value design, sustainability & experience
Today’s guests aren’t just looking for a place to sleep. They’re looking for a place that feels thoughtful, comfortable, and in tune with their values.
What they care about:
- Stylish, well-furnished spaces
- Eco-conscious practices and low-waste amenities
- Great reviews and consistent experience
How Sleepover helps: We offer interior design and furnishing services for unfurnished or underperforming properties and embed sustainable practices into every stay. The result? Better reviews, higher demand, and premium rates.
4. Long-term rentals are losing their shine
With the Renters Reform Bill set to reshape landlord-tenant law, abolishing no-fault evictions and making it harder to regain possession, many landlords are reassessing their long-let strategy.
Why it matters:
- Short lets give you more control over your property
- You can adapt to market shifts and personal plans
- You avoid the growing legal complexity of ASTs
How Sleepover helps: We help landlords transition smoothly from long let to short let, handling setup, compliance, guest management, and performance reporting.
5. Tech & transparency are non-negotiable
Property owners want to see results. Guests want a seamless experience. And platforms are raising their standards. That means tech is no longer optional, it’s essential.
How Sleepover helps: Our owner dashboard gives you real-time insights into your property’s earnings, occupancy, and guest feedback, so you always know how your investment is performing.
The takeaway
Short letting in 2025 is smarter, more strategic, and more profitable than ever, but only if you’re keeping pace with the trends.
At Sleepover, we don’t just manage your property, we position it for what’s next.
Ready to future-proof your rental strategy? Get in touch today to discover how Sleepover can help you stay ahead of the curve and turn every trend into a profitable opportunity.
